Optimism for the future of podcast and podcast advertising in Asia is growing by the day.
Podcasts are easy and affordable to produce with just a quiet room, a microphone, a recording device and an editing software. With the growing popularity of podcasts, it’s no surprise that businesses are leveraging this for brand awareness.
Here are some advantages of having a podcast for your business:
1. Show your expertise in the industry
Podcasts are a great way to show that your business is well-versed in the industry. It also gives the experts in your company a great platform to share their experience and insights.
It’s also a great way to show your connections in the industry through the guests that you invite on the podcast.
If podcasts in your industry aren’t a thing yet, you may very well be the pioneer in your industry to host a stellar podcast.
2. Audience connection
Hosting a podcast is also a way for your business to connect with your audience. The content is the most crucial to the success of your podcast and it shouldn’t be all about promoting your products and tools.
The key here is to add value to your audience which can come in the form of good interviews and actual behind the scenes stories. People love listening to stories and even more so when it’s coming directly from the people in your company!
When your audience is able to connect to the people in your company, your business will be seen as more than just a faceless boring-old corporation.
3. Brand awareness
Just like any other marketing assets, podcasts help to build brand awareness and recognition, especially through consistent execution. Podcasts have also been said to have the ability to outperform traditional media in increasing brand awareness.
More businesses are becoming aware of this and we have seen an increase in brand podcasts so if you don’t want to miss out, make plans to start one soon! Just like we did.
Listen to our podcast series ‘Conversation of Change’, a series that features social entrepreneurs that create inspiring and positively impactful work: