Digital Marketing for Professional Services: How to Thrive in 2021
Digital marketing is everywhere. If your business lacks digital presence, it’s basically brand suicide as your competitors drown you out. Whether you manage a small business or a large enterprise, choosing the right type of digital marketing service is crucial.
Here are 3 types of Digital Marketing for your business to thrive:
1. Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages. SEM is important because with the increasing number of consumers researching and shopping for products online, SEM has now become a crucial online marketing strategy for increasing a company’s reach.
Client Case: Salon B
We proposed to do SEM for Salon B as we felt that it was the strongest form of marketing for the saturated market they were in. Researching and knowing the right keywords is crucial for SEM because we have to understand the current market and be one step ahead of the competitor brands to know what people are searching for.
The buying journey has changed drastically with the growth of the internet and the increased availability of information. With a simple search, people are able to find the best and most affordable promotions so it is highly important that Salon B’s promotion pops up as one of the first few searches. As such we optimized Lead Generation to gain the interest of potential customers which in turn led to a boost in customers for Salon B.
2. Social Media Marketing (SMM)
Social Media Marketing (SMM) is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Finding the right social media marketing for your brand will help you to connect with your customers, increase brand awareness and boost your leads and sales. As the social media space gets more cluttered with brand promotions, it’s important to find the right type of ads to make your brand stand out amongst your competitors.
Client Case: Amore Fitness
Amore Fitness is Singapore’s leading ladies-exclusive fitness centre that has been running for over 30 years. Working with a modest Ad Budget per month, we have reached 18,000+ people with over 700 leads generated to date. We successfully did it with market research and knowing more about the client’s competitors, we strategize different ad messages every month to target different demographics.
For Amore Fitness, the type of images that we use for the ads are the most important. Images act as storytellers. With the right images, we can evoke the right emotions that we want our target audience to feel and in our case, we want women to look at Amore Fitness as a place where they can have fitness the fun way.
3. Integrated Strategy for Multi-Channel Success
Now that we’ve talked about strategy, having an integrated one would also ensure success in not just one channel of yours but across all of it. Multi-channel marketing seeks to establish a brand presence across various platforms.
Client Case: Children’s Cancer Foundation (CCF)
In 2020, COVID-19 brought about many uncertainties and disruptions to pipeline plans for SMEs and NGOs alike. The Children's Cancer Foundation's yearly signature head shaving fundraiser "Hair For Hope", was cancelled that year much to the dismay of many.
We wanted to make this event work for them in the best way possible so we leveraged on Digital Marketing to continue connecting and engaging with their audience. Together with CCF, we successfully launched an online fundraising campaign ‘The Hope Train’ at thehopetrain.sg and were their Official Media Partner.
‘The Hope Train’ was a 3-month long journey from end July to September 2020 to visit Hope Town - a virtual town where the children and families affected by cancer reside. #childhoodcancerdoesntstop even amidst a pandemic, and ‘The Hope Train’ made 4 hope station stops - ‘Memoryville’, ‘Stillville’, ‘Smileville’ and ‘ARville’, with each stop representing a new digital initiative for the fundraiser. Passengers was able to put themselves in the shoes of the beneficiaries with a simple MRI simulator challenge, shared words of encouragement, and even engaged with an exclusive AR campaign filter to snap a photo and update their profiles for the entire month of September.
The campaign successfully raised $458,277.25 which was used to fund free programmes and services for children and families affected by cancer.
View our online campaign here: https://youtu.be/j_WvMgX7V8c