True Heritage Brew
Change Agency Deliverables
True Heritage Brew’s maiden and flag-ship product Singapore Sling® Original Mix was conceived and developed by Mr. H. S. Chow at the request of the Raffles Hotel Singapore after the hotel was rebuilt towards the end of the 1980s.
Client would like to express the heritage of Singapore Sling history and the story behind it.
Story of Singapore Sling
Ngiam created this delicious cocktail for a young British officer who wanted to buy a drink for a lone lady. The officer was in awe in her presence and noticed the vibrant red colour of her lips when she smiled ever so slightly in his direction.
The client would like to express the heritage of Mojito's history and the story behind it.
Story of Mojito
When pirates invaded Cuba the drink was introduced to Pirate Drake where he promptly used rum in place of the Cuban moonshine. The drink took on the name El Draque, until it became the Mojito. Mojo is an African word for magic, which we all know can happen once you have had a few Mojitos. No matter what the true history is, this drink is making current day history all over the world. It was the most popular global cocktail in 2013 and just continues to rise in popularity.
The client would like to express Long Island strong alcohol level and its not a drink for the weak.
Story of Mojito
Robert "Rosebud" Butt claims to have invented the Long Island iced tea as an entry in a contest to create a new mixed drink with triple sec in 1972 while he worked at the Oak Beach Inn on Long Island.